January 7th was my one year anniversary with Baudville, and, as is the tradition, I got to go to lunch with my boss to celebrate. She asked me about some of my former jobs, and I had the embarrassing task of detailing my checkered past of repeated job hopping. I’m not sure, but I swear I heard concern in her voice when she asked once again, “…and how long were you at that job?”

Truth is, she has *nothing* to worry about, but with US job satisfaction at a 22-year low, many managers do have a reason to be concerned. And while it may not be as easy now as it was 5-10 years ago to switch jobs on a whim, it is easy for employees to just mentally check out of their jobs. And that’s what a lot of people do, causing both employee productivity and workplace morale to take a huge hit. In fact, according to a Gallup Organization survey, in the United States, disengaged employees cost the economy $300 billion a year.

Faced with this statistic, you might ask yourself: what can I do to? I don’t have the budget to give anyone a raise, reduce healthcare costs, or create new opportunities within my department.

Well, for the third consecutive year, Baudville has been declared one of the “101 Best and Brightest Companies to Work For" in West Michigan; yet our company faces many of the same economic challenges as others.

So how do we do it?

We know that if we can’t spend more money, then our only choice is to make things more interesting and engaging. And if you’ve ever seen photos of some of our events, then you might think that interesting is just one word for it.

Considering that one of the satisfaction stats is that “fewer workers consider their jobs to be interesting” this seems like a fairly good avenue to pursue.

So, a lot of what we do around here, when not diligently working, involves getting people together or involved in an activity. This regular interaction with each other helps break up our workdays and gets us talking, connecting, and relating. And because many of these activities are either low cost or no cost, a lack of budget is not a factor. For example:

Peer Recognition: Our internal “Shout Out” program allows employees to write a note of praise for a coworker and post it in a designated location for everyone to see. It is very low cost, and it inspires all staff to get involved in appreciating and recognizing one another. And it contributes to our job satisfaction because we know that our coworkers value the work that we do. In fact, it works so well for us, we decided to develop a few variations for our customers. You can read more here.
 
Impromptu Activities: From “just because” casual days (free!) to recruiting a group of staff to decorate the parking lot with sidewalk chalk (cheap!) to the occasional pizza lunch (moderate; but the camaraderie it instills is priceless!), these events do a great job of breaking up the monotony. And, they often make us look forward to coming to work, so we are definitely tuned in and not checked out.

Communication: I still remember my first day when someone passed me in the hallway and said, “Welcome to Meetingville!” Sure, there is such a thing as death by meeting, but I think we do a pretty good job of balancing that (despite that comment!). Meetings mean people are involved, from the top down. These are opportunities to share feedback, express ideas and opinions, brainstorm, commiserate, and stay informed. And, they only cost a little bit of well spent time.  

During tough times, when resources and opportunities are hard to come by, it’s easy for staff to become bored, disenchanted, and detached. But, with a little bit of Baudville-prescribed creativity it’s easy to shake things up and get people re-engaged.

So, take a minute to look around your workplace. Do people seem satisfied? If not, what will you do reverse the statistic?

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Allison is Baudville’s one (and only) Copywriter. She’s been writing for a variety of media for more than eight years, so if she tells you she has been there and done that, she probably has. Before embarking on a career in writing, Allison worked as a department manager where she used Baudville products to motivate her team. She’s what we call a true believer!

You’d expect that Baudville, being a recognition company, would have some pretty solid recognition practices in place—and you’d be right! In addition to regular award ceremonies, we also have a lot of day-to-day recognition activities going on, as well as special events and individual department initiatives (for instance, our customer service department uses Spot On. You can read about it here). Over the summer, we also introduced a company-wide peer recognition program that has been a huge hit.

When we first introduced it, it was overwhelmingly popular. We could chalk that up to simply having excellent employees, which we do; but, I think another reason for the enthusiasm was the absence of any structured program for us to use before that. Sure, we have all kinds of recognition products at our disposal, but here the tools were put directly in our hands—and with the institution of a specific program, we simply had more motivation.

And people did go crazy with it. Obviously, there were a lot of pent up feelings of appreciation that were just dying to get out.

But just like any new relationship, the test is if it can evolve from the infatuation stage to deep commitment and not, instead, into complacency. To keep the passion for our program alive, our recognition leaders knew from the get-go that they needed several processes in place to make sure we could keep up the momentum.

Most importantly, the program incorporates our core values. When we recognize someone, we need to make sure the act or behavior fits into a category that merits recognition (performance, innovation, integrity, etc.). So, as much as they might want to, my peers cannot congratulate me on the awesome outfit I’m wearing today. Our objectives are clear, so it’s easy for us to know what to look for.

We also get regular reminders. We all get busy, or get focused on our daily tasks, so we may not stop to think about what others are doing around us. In addition to being encouraged to write at least one recognition note to a peer each week, we get email reminders to “put on our recognition goggles.”

Then there are the incentives! For one, we earn company-wide prizes for 100% participation (remember those extra casual days?). The other incentive comes from actually being recognized. It fosters a feel-good, pay-it-forward mentality that on its own keeps the recognition flowing.

If you’re thinking about starting a peer recognition program, or have one in place already, you can incorporate these simple practices that Baudville uses to help maintain the enthusiasm and longevity it needs to be truly effective.

Fuel the fire with clear objectives, friendly reminders, and fun incentives. 

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The other night I was getting a pedicure at the local cosmetology institute and having a conversation with my assigned student about “pursuing your dream.” She told me that her husband is currently living his dream as a guitarist in a rock band, and that she is working full time during the day and taking cosmetology classes at night to follow her own aspirations. I told her that I, too, had finally landed my dream job—as a copywriter for Baudville.

I love explaining to people what Baudville does. If they haven’t experienced recognition in their jobs, they are often somewhat mystified. It’s true, that while we do have a huge customer base, there are still many companies that do not practice any form of employee recognition. In fact, the past two companies I worked for did not (note: I’m not working there anymore!).

Our conversation led to her day job, which she explained once had a very extravagant year-end celebration, but followed the next year with a much more modest version. The year after that, they eliminated the party altogether and made a small donation to a charity instead. We both agreed that the charitable donation was a nice gesture, but because of past events, it was a bit de-motivating to the employees.

At this point, I couldn’t stop myself from making my Baudville pitch. It went something like this:

You know, if your company practiced employee recognition, especially day-to-day recognition, then big year-end celebrations—or lack thereof during tight economic times—wouldn’t be the centerpiece of employee motivation. Giving genuine expressions of appreciation at regular intervals is a proven way to encourage and, more importantly, retain key staff (remember those other companies I worked for?). Big celebrations become less important, and less likely to be missed if budget constraints put the kibosh on them.

I love it when a conversation plays right into my hands.

I think we both learned something really important that night; plus my toes look fabulous!